Live-Ops

Live-Ops (also referred to as Developer Events) was a Roblox system which had replaced the event feature. It aimed to better spotlight games by upcoming and established developers by featuring a few games on the splash page each day. This system did not provide avatar shop prizes, as developers were recommended to make their own in-game prizes for users who participated. Live-Ops were intended to begin on May 13, 2019, but were delayed until May 16th (3 days after Egg Hunt 2019: Scrambled in Time ended).

On November 13, 2019, it was announced that Live-Ops would be put on hold on November 21, 2019, as the system was being re-evaluated. It was expected to come back sometime in 2020, but that exact date has since been overdue. Currently, it is unknown if Live-Ops has been discontinued or is still being re-evaluated by Roblox.

Criticism
The Live-Ops system had been heavily criticized for its lack of catalog prizes. Users argued that this defeated the purpose for both developers and the players to participate in Live-Ops, as the games should have provided catalog prizes instead of in-game rewards to allow greater customization for free-to-play users (particularly those who desire Robux but are unable to purchase it), although there are still promotions which have items available in the avatar shop (e.g. Godzilla: King of the Monsters). Users have also argued that this system ended traditions such as the egg hunts, Hallow's Eve, Christmas, Kids Choice Awards, Roblox Winter Games, and other seasonal events.