Board Thread:ROBLOX help and discussion/@comment-5073073-20140504160836/@comment-4196050-20150412125914

PrinceGeorge80 wrote: The thing is Roblox don't car ewhere they get money from they just want money and lots of it, why do you think BC only games exist? ROBLOX is a business though -they have to make a profit. Guess where the most amount of revenue stems from? The purchasing of BC and ROBUX.

They incentivize BC in order to increase the number of players who purchase it, thus increasing the amount of revenue they receive.