User blog:PeterPeter5000/Losing Viewers

When I joined Roblox Wikia on August 1st, 2010, I was greeted by a small yet very welcoming community. For the first two and a half years, I watched the wiki as it grew into a very successful and vibrant place with hundreds of weekly editors. The community was full up with new editors and older Roblox players alike. Sadly, I have also watched the wiki peak in activity, and have recently started watching a decline that I wish to be reversible. To learn why the wiki has lost activity, we first have to investigate whom the average Roblox Wikia viewer is.

Below I have produced a short list of interesting facts about Roblox Wikia viewers. Information has been gathered from Quantcast. I give a big thanks once again to Wikia Staff for allowing me to access this data.

- 78% of Roblox Wikia viewers are male.

- 40% of viewers are under 18.

- 65% of homes viewers live in have low income (under $50,000 per year).

- 55% of viewers have no college education.

- 72% of viewers are white. 14% are hispanic. 8% are african-american.

- Viewers were 2.5x more likely to look up "gaming information" on Google.

- Only 23% of viewers are regulars.

- 19% of viewers visited Roblox Wikia on their mobile device.

- 55% of viewers are from the United States. 10% from the UK. 8% from Canada.

- 13% of viewers from the US are in California. 7% from Florida. 6% from Texas.

- 61% of mobile viewers were on an iPad.

- 9 viewers in the past month were at the Roblox office in California!

- 17 viewers in the past month were at a US military base.

- Roblox Wikia has been losing viewers steadily since June 2013.

- If the trend continues, there will be a 22% loss in viewers this month (September 2013).

Using the data from Quantcast, I can make the assumption that the typical Roblox Wikia viewer is a white, male teenager, who lives in a low income home, in the United States. What does a typical male teenager in the United States like? I believe that if we focus ourselves to cater towards the demographic majority of viewers, rather than everybody, it will help us out in the long run and possibly turn around the lowering viewership statistics.



What do you believe the community should do?