User blog comment:TheRealFurlow7/Does Anyone Know About the Cancelled Fruit Loops Event?/@comment-35748276-20180601034031

The Fruit Loops event was originally going to be a deal with the Roblox Winter Games 2017, similarly how Egg Hunt 2017 was sponsored by another major food company, McDonald’s. However, due to the sickening comments by many parents warning other parents about child predators on Roblox, Kellogg backed out for obvious reasons. The mesh was originally going to be a hat or gear of some sorts from the looks of it and was going to be released on the catalog either that same day or the next day with no notice. Ads for users without Builder’s Club would also have Fruit Loops ads. The games sponsored would have the same obnoxious ad on the top, left, and right, and those games would also have ads when users began to play.