Advertisements

Advertisements can refer to user created ads or outside ads (real, commercial advertisements). Members with any level of Builders Club will prevent themselves from seeing outside ads. Some Builders Club members prefer to see commercial ads than user created ads, because the quality of outside advertisements are much better than user-made advertisements. Users can advertise any of the items that they have created, including places, t-shirts, as well as groups.

Types of Advertisements
There are three specific advertisement dimensions: skyscraper, banner, and rectangle. Banner ads are 728 by 90 pixels, skyscraper ads are 160 by 600 pixels, and rectangle ads are 300 by 250 pixels.

Most of the user-created advetisements fall under a specific genre:
 * Comics are the most popular ones. However, those who do not prefer these advertisements claim that "the ROBLOX website is not a newspaper".
 * Illusion advertisements are usually something that attract viewers with an optical illusion, such as a spinning disk and in some cases encourages clicking the advertisement if the viewer notices the effects that is stated in the advertisement.
 * Fake friend request advertisements involve users edit the ad to suggest to the audience that they have a friend request, but responding to the friend request leads the user to the parent page.
 * Comment advertisement incorporate various comments found around ROBLOX. Typically, these involve controversial messages and the creator's comments about the comment.

Running an Advertisement and Getting Views
To run an advertisement, a user must pay with tickets to do so. The higher the bid, the frequency of the advertisement will be higher. ROBLOX provides a generalized estimate on how many times an advertisement will appear during the 24-hour advertising period.

Successful advertisers recommend to spread the advertising budget over multiple advertisement instead of one lump sum for one advertisement.

Tips for Successful Advertisements
Here are some of the tips for making a good advertisement. If followed, the tips can be helpful for achieving success in advertising the item.
 * Make the advertisement related to the item that is being advertising. Many advertisers are ignorant to the fact that irrelevant ads do poorly for their place/item's popularity.
 * The click-through rate (CTR) rate could be doubled by adding screenshots of the item for evidence of the item that is advertised.
 * Make it noticeable, but not stupid. There's a fine line between the two.
 * Making viewers lose The Game or attempting to encourage them to click the advertisement will get viewers to click on the advertisement, but not associate with the item the advertisement leads to. This is an incorrect way to attract viewers to the advertiser's product.
 * Be sure the advertisement does not hurt anyone's eyes or bother them. Using bursts of random, non-matching colors, and/or optical illusions is how one would do this.
 * Add realistic effects. For example, if there are streetlights in your ad, place a glowing effects to the bulbs. Other effects might be glowing fire, water droplets, or sparkles.
 * Use a different image editor instead of Microsoft Paint for creating a professional appearance to the advertisement such as Paint.NET, GIMP, etc.
 * For the more common ads, bid more tix. With the recent games page, there are two large rectangle ads (3 if you haven't killed the BetterSurf virus) with ads. the bettersurf one never has a user-ad, so now those ads should be bid on more.
 * Do not copy another user's advertisement. Doing so is considered plagairism and leads to a loss of respect within the community!

Commonly Copied Ads
Due to an overall laziness within the community, the copying of ads is a prevalent issue. Many users tend to copy off one single advertisement, such as:
 * Naruto - Naruto and Sora talk about a random topic. This ad also has a few variations, for example, Sora's hair being a bird, and Naruto calling Sora's mom and dad idiots, resulting in him crying. In that ad, Sora says "MOMMY?" and "DADDY?"
 * Pikachu and Oshawott - An ad clearly created after Pokémon Black and White has been leaked. Pikachu and Oshawott talk about copying ads then a cursor comes and right clicks. The Pikachu is dressed like a tough guy, but Oshawott is normal.
 * Plane Ride - A kid was talking about how his life will end, and then its revealed that its a kiddie ride. This ad was redrawn, and some have the copier's username spammed all over it.
 * BC Boast - A Zombie with BC and a demon with TBC chats, then Builderman, farting fire, with OBC boasts, then an NBC mumbles. It has been rewritten occasionally...
 * Copy Me - A noob says he is in an ad, then tells you to copy him. In the ad, someone saved the ad as, the noob was confused, then a different noob says "Happy?" This as was once when two of the second noob, and there's also a black and white variant.
 * Minecraft Bomb Drill - An image of 'Steve' from Minecraft asks, "Where is the bomb?" A Minecraft creeper under it says in return, "I am the bomb!" At the bottom is an image of a stimulated bomb in Minecraft. This leads to many irrelevant pages.

Outside ads (Commercial Ads)
This is a feature that only free (NBC) accounts or guests can see. It a feature in which NBC accounts have to sit through a video commercial before they play a game. These before-game commercials have sound, and they will stop playing either before or when the game window opens.