2013 Price Floor Update

On September 24, 2013, Roblox introduced an update many users consider as controversial. The Roblox development team established a price floor for clothing in the Roblox avatar shop. The minimum price to sell a T-shirt was set to 10 Robux and shirts/pants was 20 Robux (or 120 tickets). Prior to this update, designers can sell their items for a minimum of 1 Robux or 1 tickets. According to a blog post announcing this update, Roblox rationalized that the update would "1. Raise the quality of items in the catalog, 2. Reward makers and sellers of clothing, (and) 3. ...incentivize non-paying users to buy Robux. After receiving feedback from the community via email, private messages, Twitter, and the forums, David Baszucki published a blog post addressing player's concerns about the price floor update. He notes that the price floor was "... intended to increase the flow of Robux into the community" and was established as a way to reward successful clothing artists. He notes that the development team was working on a way to accommodate issues like the price floor making it more difficult for non-builder's club members to purchase group uniforms.