Board Thread:ROBLOX help and discussion/@comment-4196050-20160318144624/@comment-24726562-20160427025050

I know i'm jumping in a bit late, but here's my two cents.

I think by removing Tix roblox is loosing a constant source of Ad revenue and money.

How? Simple.

By removing Tix, people won't play roblox everyday for that Tix bonus, decreasing the site's stickiness (how often players will go back to a website). Less people going in to check for tix = less chances of people playing games. Less chances of playing games = less ad revenue + less chances of people buying Robux. This scenario happened to me with both Neopets and Wizard101. Without the daily initiative, I just forgot they existed.

My theory is already visible, if we compare the traffic roblox had in Febuary (http://web.archive.org/web/20160211192907/http://www.similarweb.com/website/roblox.com) to the traffic now (https://www.similarweb.com/website/roblox.com).

They already jumped down from #306 to #310 in two months.

I could be wrong on the Ad revenue part, but Roblox will lose money and will try to make up for it by paying more for advertising. A new player will play the game for 2-3 months, and then forget it exists.