Gift Cards (promotion)

Gift Cards is a Roblox gift card promotion that was originally intended to persuade users to buy Roblox gift cards for the annual Christmas seasons. In 2018, it started on December 14, 2018, and ended on April 25, 2019. It returned on November 25, 2019, for the Christmas 2019 season, and ended on January 30, 2020.

The promotion then came back the same day on January 30, 2020, but was changed so that it can now be accessible at all times on the left sidebar above the Premium membership tab, which previously before January 30, 2020, was originally under the "Events" section instead.

Criticism
When the promotion was listed as an event, it caused many in the community to criticize the event due to its promotional nature than a traditional event. This also encouraged scammers to create and advertise "free" gift card websites, which were obviously fake. If the user filled in their Roblox credentials, the scammer would get access to the user's account, thus leading to the user's account getting hijacked. When visiting one of these websites, a user's IP address would be in the hands of these scammers. These scammers mostly benefited from the advertisements that the users would watch in order to receive a "reward", as they are paid more money when more users see advertisements or click on survey links.