AMX Venue Development/Ava Max Heaven & Hell Launch Party

Ava Max Heaven & Hell Launch Party is a Roblox game that was used to celebrate the release of Ava Max's album Heaven &amp; Hell. It was developed for the namesake event by contractors and developers at Melon Development, a company that specializes in web and game development services; is the CEO of the company.

Gameplay
When a player spawns in the game, they are automatically given fast walkspeed. They can collect coins and get items at the shop stands. They also have GUIs to check items. After a countdown, Ava Max's prerecorded video message would begin playing, where she would discuss the Roblox event and the release of her new album while also answering questions about the album and herself. Afterwards, she sang two songs, and the video ended. As the video ended, an example of an environment change would be the ground shaking with the environment going dark and then turning into hell. An NPC of Ava Max would then arrive on a flying island, walking around the map and dancing until she returned to her island and stood in an A-pose.

Development
The heaven and hell environments in the game were made by Techoye, who also made five of the nine items from the event. Two other items were made by Alex Normann, known on Roblox as EnDarke.

Trivia

 * Once the NPCs of Ava Max returns to the floating island after dancing around the map, the developer console prints "Waiting 398924465.69438 Seconds Until Show Begins" or a similar number: nearly 12.64 years, approximately. Per Techoye, this is unintentional.