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The Roblox Avatar Shop shown in late September 2021.

The item page layout from 2019 to present.

The Avatar Shop, also known as the Catalog or Shop, is a section of Roblox where users can purchase virtual items for their Avatar using Robux.

The Avatar Shop is made up of multiple categories including 'Recommended', 'Featured', 'Community Creations', 'Premium', 'Collectibles', 'Characters', 'Clothing', 'Accessories', 'Body Parts' and 'Avatar Animations'.

These categories are then further split up into subcategories including 'Head', 'Face', 'Neck', 'Shoulder', 'Front', 'Back', 'Waist', 'Gear', 'Hair', 'Faces', 'Bundles', 'Emotes', 'T-Shirts', 'Shirts', 'Sweaters', 'Jackets', 'Pants', 'Shorts', 'Dresses & Skirts', 'Shoes', 'Classic T-Shirts', 'Classic Shirts', 'Classic Pants' to name a few.

Filters on the Avatar Shop include filtering by 'Creator', filtering by 'Price' including items labelled as 'Free' and filtering by 'Unavailable Items' i.e. items that are not obtainable at the current time.

The Avatar Shop was introduced in 2007, when 'T-Shirts', now known as 'Classic T-Shirts' were introduced.

Both Roblox and selected UGC Creators can publish their items in special categories of Avatar Shop within the 'Community Creations' section. All Roblox users can upload specific clothing including T-Shirts, Shirts and Pants.

Legend

Current Icon Former Icon Description
Limited.png
Ltdi.png
This item is available in finite quantities and can be exchanged between users using the Roblox trading system as well as via Robux sales.
Limited U Label.png
Ltdui.png
Serialized variants of limited items initially launched on a first come first serve scenario. Once all serialized variants have been sol out, this item can then be exchanged between users using the Roblox trading system as well as via Robux sales.
Rthroclear.png
Cross2.0.png Exclusive Rthro Bundle or Package.
Cross2.0.png Premium only discounts on UGC items.
Discontinued
BC Label.png
Bcicon.png
This item was exclusive to Builders Club or higher-tier members.
TBC Label.png
Tbcicon.png
This item was exclusive to Turbo Builders Club or higher-tier members.
OBC Label.png
Obcicon.png
This item was exclusive to Outrageous Builders Club members.
13+ Label.png
Thirteenplus.png
This item was exclusive to accounts with a registered date of birth that would make them older than 13+ years.
  • Although BC-only item tags were discontinued, the detail still displays on the trading menu if an item was previously BC-only.
  • Images in the 'Original Icon' section were retrieved from the old Catalog page.
  • In early May 2019, all BC, TBC, and OBC-exclusive items became available for all users to purchase.
  • On June 25, 2019, all on-sale rental items were transformed to nonrental items, and some off-sale items were transformed into trophies but still showed the rental detail in the description.

Community Creations

Starting in March 2007, all users were given permission to upload and sell T-Shirts, now 'Classic T-Shirts', these could be found in the same Catalog section as T-Shirts created by Roblox.

When Shirts and Pants, now named 'Classic Shirts' and 'Classic Pants' were introduced in April 2008, they also were categorized in their own sections, again mixed with any shirts and pants created by Roblox.

In August 2019, Roblox introduced 'Accessories'. All accessories created by users other than Roblox can be viewed under the 'Community Creations' category. Both Roblox and selected UGC Creators can publish their items in special categories of Avatar Shop within the 'Community Creations' section. All Roblox users can upload specific clothing including T-Shirts, Shirts and Pants.

Name Change

On December 4, 2019, givenothingback revealed that they were testing 'Avatar Shop' as a new name for the Catalog.[1] She stated that once they were finished testing then they would revert the change. However, it has been several years since the change with no word from the developers, and the name has not been reverted. The URL of the Avatar Shop, however, still refers to it as 'Catalog'.

Item Types

An example of a sponsored item, the Hot Wheels RC Street Hawk, sponsoring Hot Wheels.

Sponsored items were usually sold for 1 Ticket, but since the removal of tickets, sponsor items are now free. Some sponsored items can only be obtained through promo codes for a limited time, or occasionally later put on-sale (for example, the Transylvanian Hood was obtainable for a few days via the code "HOTELT2", but was later on-sale for 1 ticket). Free items are some of the fastest-selling items.

Rental Items

Rental items were items that have a set expiration date. They were introduced on June 3, 2009.[2] Many gears did have expiration times, not limited to gears but other catalog items. Some Sponsored items such as the Flintstones Car and The Amazing Spider-Man are rental items. They had 4-week and 2-week rentals, respectively. On June 25, 2019, nearly all currently on-sale rental items were discontinued meaning there are not many Rental items on-sale that can still be bought, and the Rental detail does show up for off-sale items. As of March 2021, the last few items with Rentals on them were removed.

Timed Items

As shown on the catalog page.

As shown on its page.

A timer is something that is placed on exclusive items lasting for a rather short period. This is shown on the avatar shop or the item's page itself. Timed items have this countdown on them. They are usually put on normal or limited unique items during a sale or special holiday. Once the countdown has reached its choke, the item goes off-sale and is updated, Sometimes, Roblox would randomly make various items that were on-sale for a period timed, usually, so Roblox can focus on other catalog items. Some examples include the Fallen Artemis Bow gear item being marked as timed sometime during March or April 2016, and the Red ROBLOX Glider gear item being marked as timed during early July 2016. Some holiday-related items or items related to a special event would go on-sale sometime before or during a holiday or special event and become timed, timed items would usually go off-sale once the holiday or special event the catalog item is related to is over. An example would be the Classic ROBLOX Pumpkin Head, which is only available during October and would be put off-sale once the sale ends. Some items are immediately marked as timed after they go on-sale. For example, the Blue Sparkle Time Bowler was timed for one day for 5,000 Robux sometime during the end of June 2016. Occasionally, these items would later become limited items (usually during a sale, such as a President's Day sale, a Memorial Day sale, a Labor Day sale, or a Black Friday sale).

Deep Avatar Shop

The "deep avatar shop", also known as the deep catalog, is a name given to the items in the avatar shop that are "hidden" in the "deep" areas of the avatar shop. Some notable items in the deep avatar shop are Item, a LimitedU item, adslkasljdfla'd, and an unnamed hat which only consists of a period in its title and has no content. Players will usually use their imaginations to create myths and legends surrounding these types of avatar shop items, as the purpose of these items is either for testing or through some kind of mistake during uploading the item.

Role in Trade Currency

Until April 15, 2016, players could use the Trade Currency button to exchange tickets for Robux, and vice versa. This often helped when users wanted to purchase items being sold for Robux since it was a currency that only Builders Club members got a stipend of. This feature was removed after the removal of Tickets.

Renaming of the Catalog

On December 5, 2019, the catalog was renamed to the avatar shop, seemingly out of nowhere. This caused a large amount of confusion across the Roblox community.

This change was announced at RDC 2019, showing the merged catalog and avatar editor in action on a mobile device. As of now, this catalog and avatar editor merging has taken effect on mobile devices. It was likely the renaming of the catalog would be in preparation for this merge.

Criticism

Plagiarism

As classic clothing templates are readily accessible on the Roblox website, many classic clothing designers face issues with their items being stolen and reuploaded. With many popular classic clothing items, pages of duplicates may be created by users or clothing groups looking to cut into the original designer's sales on that design, leading to Avatar Shop and Library spamming. As there is no way to easily distinct original classic clothing items without investigation or prior knowledge, players frequently unintentionally purchase classic clothing that is stolen. Classic clothing designers lose out on revenue from possible sales due to theft.

Removal of tickets

Tickets were a currency that was awarded to a user when they logged onto their account daily, being 10 tickets (1¢) a day. Tickets could be used to buy some items on the avatar shop, but it was removed on April 15, 2016. With the removal of tickets as a Roblox currency in, the only way to purchase items from the Roblox avatar shop is through Robux. Tickets were removed right after the Tixapalooza event which resulted in many players being forced to buy Robux or Builders Club (now Roblox Premium) to purchase items. With the removal of tickets, the Trade Currency feature was also removed.

Price floor

Initially, classic clothing assets could be put on-sale for a minimum of one ticket or one Robux. A price floor was added in 2013 that raised the minimum price of classic shirts and pants to 300 tickets or 25 Robux. The price floor on classic clothing is currently set to 2 Robux for classic T-shirts and 5 Robux for classic shirts and pants.

Technical issues

  • When a player loses connection while on the avatar shop, a red box will appear on top of the avatar shop, notifying them the avatar shop is "unavailable". When a limited unique item is released onto the avatar shop, they will rarely not have the option to be bought, sold and will not have any stock.
  • Any section including shirts, pants, any accessories, anything that can have more than 20 pages, will break and won't go past page 20. This has been an ongoing issue unsolved for several years to this day. It was decided to end the avatar shop on page 20, making it harder to search for items.

Limited item glitches

As of 2019, some limited items released during the Presidents' Day 2019 Sale have glitched, allowing players to purchase them for free and allowing infinite copies to be sold. Items such as the Torque the Blue Orc, the Disgraced Baroness of the Federation, and Ruby Archfey Visage experienced this glitch allowing thousands of players to obtain these items for free.

References

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