Alex Binello (alexnewtron) is a Roblox game developer most known for creating MeepCity, an online game where you edit your house, start parties, and stylize your “Meep”. Similar to games such as Club Penguin and ToonTown, it was the first game to reach 1 billion visits and 2 billion visits. It is most popular on mobile platforms, however it is available for PC as well. He also used to be an intern at Roblox, but it abruptly ended.

Game development

alexnewtron created his account on December 15, 2007, and started to develop games after seeing other users make them. On June 24, 2009, he created Ultimate Survive an Erupting Volcano. The game's main focus was to survive a volcano, and is similar to present-day survival games on Roblox. On December 5, 2009, Alex had toyed with a space gun and reverse-engineered it to become a dodgeball, and Alex's second game, Dodgeball, was created. He later made Wheel of Fortune, based on the TV show with the same name on December 23, 2009.

MeepCity creation

Roughly around the same time, alexnewtron created MeepCity (previously SocialMeeps), an online chat room where users could customize their “meeps”, round circles that can be equipped with Roblox hats and chat with the community. He used the site to get early beta testers for MeepCity and Robot Blox. The site was shut down March 2015 to get users of the site to switch to the Roblox game. Setherroni, a close friend of Alex, took over the group.


Alexnewtron added to his interests when he made Roblox Dodgeball in 2015. Roblox Dodgeball started to gain popularity in 2016 and has plans to improve in 2018 and 2019.

1 Billion Visits

On January 29, 2018, he became the first user to hit 1 billion visits. He was formally designated the first user to have a game hit 1,000,000,000 visits on January 30, 2018 with a registered visit amount of 1,432,915,567 by Roblox, becoming the first user to hit a billion visits.

2 Billion Visits

On August 5, 2018, he again became the user to get 2 billion visits.


Survive an Erupting Volcano

After creating his Roblox account, alexnewtron transitioned from playing games, and he created Ultimate Survive an Erupting Volcano. The game had players surviving erupting volcano, and led alexnewtron to be a success. alexnewtron has claimed he doesn’t want to work on the game anymore, and the game is still active as of April 24, 2018.


In late 2011, alexnewtron decided to make a website. He left his passion on Roblox and created SocialMeeps after working with his friend, setheroni. He used the money from working at Disney to run the site. Although MeepCity was originally an online chat, alexnewtron had always planned to expand to fulfill his passion. Three years after he renamed SocialMeeps to MeepCity, alex shut down the site in 2016 to work on MeepCity for Roblox. The first MeepCity game was Star Ball, and alexnewtron continued to work into 2016 to make MeepCity. alexnewtron released MeepCity Racing in 2017 to rival Vehicle Simulator.

Wheel of Fortune

From 2014, alexnewtron created a game becoming a big hit, by the name "Wheel of Fortune". It is also based on the Wheel of Fortune show, but the wheel was been changed from now because Alex have created Wild Cards for it. In this game, players must play different rounds and try to win at the last round. Players were formerly forced to pay to play the game in order to get in one of the different servers. Around 2015, he removed paid access and made the game free, much to the annoyance of most users who paid to play the game before. The game is now deleted from his creations.

Apples to Apples

Alex created a 2D Roblox game by the name of Apples to Apples on Roblox, based on the card game named the same name by Mattel. The game was a huge hit. Roblox took down the game after they received a "Cease and Desist" letter from Mattel asking Roblox to take the game down. Alex complied and later changed the name to "Oranges to Oranges", defeating the copyright. Alex soon re-created the game in 2013 as "Pears to Pairs", becoming a big hit again.


alexnewtron has been accused of being a supporter of online dating on Roblox by many, due to his perceived lack of effort to stop online dating from happening within his game.[1] Some have gone as far to say that he himself is an online dater due to this. This has lead to him being criticized for being a greedy game developer who puts profits before players.[2]

He has also been accused by many for possibly being a part in the termination of CowCowManManThingIt, an account that was owned by Roblox YouTuber greenlegocats123.[3] During the time of the accounts termination, greenlegocats123 and alexnewtron were having a well documented and intense Twitter feud about online daters and issues with MeepCity. greenlegocats123 also trolled frequently at MeepCity. Players who believe this often point out a tweet alexnewtron made, where players say he seems to know multiple reasons for the termination despite there only being one reason mentioned on the termination notice and appeal emails. greenlegocats123 made a video sharing his belief of why alexnewtron possibly had him terminated, which has garnered a lot of attention and has been seen as "proof" by many, although it is still unconfirmed. 

He has also been critizied for abruptly shutting down the original SocialMeeps website with no warning, thus taking hundreds of people's dollars and not refunding it. Linkmon99 , the richest person on Roblox, claims that alexnewtron scammed him and others when he shut down the website. The comment can be found on this video .


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