Example of Creator Rewards chart found in an experience's Analytics page
Creator Rewards is a program which allow developers and members of the Video Stars Program to be paid in Robux based on daily user activity and by bringing new and returning users to their experiences.[1] This program was introduced on June 24, 2025 as the successor to the Engagement-Based Payouts and Creator Affiliate programs, and it was launched on July 25, 2025.[2]
All creators began earning Daily Engagement Rewards on July 24, 2025.
To qualify for Audience Expansion Rewards, developers must have an ID-verified account in good standing and a valid DevEx account. Eligibility can be checked in the Creator Dashboard.
If the experience is owned by a community, then a community member with the permission to configure group revenue must have an ID-verified account in good standing and a valid DevEx account.
Members of the Video Stars program can earn both Daily Engagement and Audience Expansion rewards.
Disallowed Activities[]
Misuse or attempts to exploit the system can result in penalties, including forfeiture of any illegitimately earned rewards, removal from the Creator Rewards program, and/or account termination.
Artificial or Automated Activity: Using bots, automated tools, browser extensions, plugins, or manipulating teleports to artificially generate visits, referrals, or engagement time.
Encouraging Alt Accounts for Rewards: Encouraging existing users to create or use alternate accounts is strictly prohibited.
Impersonation or Misrepresentation: Impersonating Roblox, other individuals, or misrepresenting affiliations to gain rewards.
Fraudulent Transactions: Rewards may be withheld from accounts with an unusually high percentage of chargebacks, as determined by Roblox.
Violation of Policies: Any violation of the Roblox Terms of Use, Roblox Community Standards, or general Program Policies.
Reward Systems[]
Daily Engagement Rewards[]
Daily Engagement Rewards is a reward system that pays developers 5 Robux for each qualified user. A user qualifies if the experience is one of the first three experiences they visit that day, and the user must spend at least 10 minutes in it. Users must also be Active Spenders, users who have spent at least $9.99 USD in the past 60 days for their sessions to be eligible.
Audience Expansion Rewards[]
Audience Expansion Rewards is a reward system that compensates developers for bringing new users to their experience or for turning a Lapsed User into a Reactivated User. When one of these qualifying users joins or returns and is attributed to a developer, the developer earns a 35% revenue share on their first $100 USD of Qualifying Purchases anywhere on the platform within their first 60 days.
Qualifying Action
Timeframe
Payout
New User or Reactivated User clicks the Creator's experience's Share Link, which results in the user joining or rejoining Roblox, and plays that experience for 10+ minutes within the same day; AND the experience maintains an average of 100+ DAU for 60 days after the joining or rejoining date.
60 days
35% revenue share on their first $100 USD of Qualifying Purchases anywhere on the platform
New User or Reactivated User clicks the Creator's experience's direct link, which leads to entering that experience as the user's first session on the day of joining or rejoining Roblox, and plays the experience for 10+ minutes that day; excluding users who join or rejoined via a Share Link; AND the experience maintains an average of 100+ DAU for 60 days after the joining or rejoining date.
New or Reactivated User searches the Creator's specific experience name, which leads to entering that experience as the user's first session on the day of joining or rejoining Roblox, and plays the experience for 10+ minutes that day; excluding users who join or rejoined via a Share Link; AND the experience maintains an average of 100+ DAU for 60 days after the joining or rejoining date.
