Eye-Con was a Roblox event that took place on May 13, 2023, in the Ultaverse. Hosted by influencers Emmy Combs, Leilani Green, and Manny MUA, it was the first-ever makeup launch party of the Metaverse sponsored by L’Oreal-owned cosmetics company Urban Decay. The brand provided 18 first-of-its-kind 3D virtual makeup looks inspired by Urban Decay makeup products.
Experience[]
| Name | Image | Creator/Group |
|---|---|---|
| [1]Eye-Con | Urban Decay |
Shop[]
| Name | Image | Objective |
|---|---|---|
| Ocean Blue Makeup Mask | A special-edition 3D makeup curated by Emmy Combs. | |
| Green Wing Makeup Mask | A special-edition 3D makeup curated by Emmy Combs. | |
| Graphic White Makeup Mask | A special-edition 3D makeup curated by Emmy Combs. | |
| Blue & Gold Eye Makeup Mask | A special-edition 3D makeup mask curated by Leilani Green. | |
| Punk Rock Makeup Mask | A special-edition 3D makeup mask curated by Leilani Green. | |
| Pastel Rainbow Makeup Mask | A special-edition 3D makeup mask curated by Leilani Green. | |
| Fearless Flames Makeup Mask | A special-edition 3D makeup mask curated by Manny MUA. | |
| Cosmic Purple Makeup Mask | A special-edition 3D makeup mask curated by Manny MUA. | |
| Pixel Moon & Stars Makeup Mask | A special-edition 3D makeup mask curated by Manny MUA. | |
| Black & White Wing Makeup Mask | 3D makeup mask curated with the best Urban Decay eyeliners. | |
| Bright Yellow Makeup Mask | 3D makeup mask curated with the best Urban Decay eyeliners. | |
| Green Screen Makeup Mask | 3D makeup mask curated with the best Urban Decay eyeliners. | |
| Pride Party Makeup Mask | 3D makeup mask curated with the best Urban Decay eyeliners. | |
| Green Dot Makeup Mask | 3D makeup mask curated with the best Urban Decay eyeliners. | |
| Shimmery Blue Makeup Mask | 3D makeup mask curated with the best Urban Decay eyeliners. | |
| Purple Pop Makeup Mask | 3D makeup mask curated with the best Urban Decay eyeliners. | |
| Pink Sky Makeup Mask | 3D makeup mask curated with the best Urban Decay eyeliners. | |
| Black & Pink Makeup Mask | 3D makeup mask curated with the best Urban Decay eyeliners. |
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Results[]
- Eye-Con received 20 million impressions on Roblox through virtual pop-ups, billboards, and more.
- 2.3 million players engaged through 3D mask try-ons and in-game activations.
- The event was covered in publications like Beauty Matter and Happi.