The Hats for Haiti program started on January 15, 2010 by the Roblox Corporation to help relief efforts in Haiti to help ease the damages caused by the 2010 7.0 Magnitude Haiti Earthquake by donating money for every Blue Hat for Haiti (worth $.10 USD) and Red Hat for Haiti (worth $.65 USD) to the American Red Cross. The program ended on January 21, 2010 with 16,000 players donating to the cause. The program was successful and helped raise $5479.00 USD for the American Red Cross Haiti Relief and Development Fund.
Attatched Letter to The American Red Cross
"Dear American Red Cross:
Attached is a $5479 check for the International Response Fund. This donation was collectively raised by more than 16,000 players of ROBLOX, an online virtual building game. These players believe in your mission and wish that the money be used to benefit the people of Haiti after the terrible disaster there, in whichever manner your organization deems best.
CEO ROBLOX Corp."