An event page teaser was released on September 7, 2018, a day after the Roblox Imagination (2018) event released.
The event arrived on September 11, 2018. 32 football helmets themed after each NFL team were released and could have been rented for free with a rental usage of only 2 months.
On October 10, 2018, the event ended. The hats will be off sale, but the helmets remained in inventory until their rentals expired. All helmets expired on December 30, 2018, and were transformed into the Golden Football Helmet of Participation on June 25, 2019.
|Denver Broncos Helmet||Free|
|Los Angeles Chargers Helmet||Free|
|Indianapolis Colts Helmet||Free|
|Tennessee Titans Helmet||Free|
|Chicago Bears Helmet||Free|
|Tampa Bay Buccaneers Helmet||Free|
|Dallas Cowboys Helmet||Free|
|Cincinnati Bengals Helmet||Free|
|Houston Texans Helmet||Free|
|Buffalo Bills Helmet||Free|
|Miami Dolphins Helmet||Free|
|San Francisco 49ers Helmet||Free|
|Atlanta Falcons Helmet||Free|
|Green Bay Packers Helmet||Free|
|Philadelphia Eagles Helmet||Free|
|New England Patriots Helmet||Free|
|Pittsburgh Steelers Helmet||Free|
|Jacksonville Jaguars Helmet||Free|
|Baltimore Ravens Helmet||Free|
|Minnesota Vikings Helmet||Free|
|Detroit Lions Helmet||Free|
|Seattle Seahawks Helmet||Free|
|Carolina Panthers Helmet||Free|
|Cleveland Browns Helmet||Free|
|New York Jets Helmet||Free|
|Oakland Raiders Helmet||Free|
|Kansas City Chiefs Helmet||Free|
|New Orleans Saints Helmet||Free|
|Los Angeles Rams Helmet||Free|
|Arizona Cardinals Helmet||Free|
|New York Giants Helmet||Free|
|Washington Redskins Helmet||Free|
- Reception for this event has been generally mixed. Users have complained about the event not having any games or prizes tied into the event, and there only being catalog items instead. Even more criticism comes from the issue that all of the helmets are 2-month rentals, which means players will not be able to wear these items anymore when the rental expires, causing many users to get upset over this. A positive point about this event is that users can agree on is that the helmets look pretty decent. Overall, many users were very disappointed at what the event ended up becoming when it was released, failing to meet many users expectations.
- This is the 2nd event so far to have items on an event page with no games. The 1st being The Angry Birds Movie.
- This is the 2nd event to change icons, the first being Bloxgiving 2015.
- In some places, the logo wouldn't show up.
- After the rental is over, the item will still be in your inventory, but the player would not be able to wear the item.
- This is the 3rd sports themed event.
- These items are now gold and are still wearable.