Roblox toys are physical real life small collectible mini-figures and playsets based on various famous Roblox characters, developers and users. They are created by the company Jazwares. Each toy comes with a unique code which can be redeemed for a special exclusive item, depending on the toy users buy, they can get a lot such as a Ringmaster, Shedletsky.
Players can buy the toys from different shops and locations. Such examples include Walmart, CVS Pharmacy, Target, and Amazon (US) Roblox also has a website on Jazwares that lists the different collections and figurines available, houses the code redemption platform, and lists where players can purchase the toys. Some codes have a chance to contain a chaser code. Each figurine has an extremely rare chance of getting two codes, one being the normal code the other being a chaser code.
Each Roblox toy has the capabilities of having their parts mixed with other Roblox toys. The toy's arms are fashioned in R6 form, while the legs are formatted into R15 form. Users wishing to mimic the motion of the Roblox toys on their own avatar frequently use the toy animation pack.
Though the toys were received with overall positive reception, users criticized it saying that they resembled too much like Lego figurines. Some accessories and figurines also have Roblox's old "R" logo on them instead of the newer square version.
HistoryRoblox's partnership with Jazwares and the first installation of the Roblox toy series were first announced in a February 1, 2017, blog post by David Baszucki. He announced that the first series will have 40 notable Robloxians, such as builderman, Stickmasterluke, Mr. Bling Bling, and Circuit Breaker. He also announced the Roblox High School and Work at a Pizza Place game packs. Shortly after this announcement, videos were released onto YouTube advertising all the toys in the first series.
The second series and an interactive checklist on the Jazwares website were announced in a blog post on August 16, 2017. 40 more toys were released for a grand total of 80 figurines. In the blog post, they also noted the success of the first Roblox toy series:
In just the first week alone, tens of thousands of collectible figures made their way into the hands of Roblox super-fans and then rapidly sold out in the days that followed. The enthusiasm spread like wildfire, even on YouTube! Dozens upon dozens of unboxing videos premiered and continue to premiere, even to this day. We also joined forces with our toy licensing partner, Jazwares, to produce a series of fun stop-motion animated videos to help power the imaginations of even more Robloxians across the globe. With a unique line of iconic characters and experiences from the world of Roblox, we’re thrilled that these toys are loved and appreciated by so many people everywhere.
In January 2017, Jazwares, a toy fabricator, teamed up with the Roblox Corporation to produce toy minifigures based on user-generated content created by large developers on the platform. The minifigures have limbs and joints similar to that of Lego minifigures. The minifigures also have limbs and accessories that are interchangeable. All of the sets include a code that can be used to redeem virtual items. There are also blind boxes that contain random minifigures and have a chance to contain a mystery figure.
The third series, the Celebrity Collection, was announced in a blog post on November 28, 2017. It is a Walmart-exclusive collection, with Jazwares also hosting two launch events at Walmarts in Florida and Tennessee shortly after the official release.
- When Roblox released the Overseer toy, Dastuke, the original creator of the Overseer's Eye, filed a lawsuit against Roblox for litigation, claiming that Roblox was using his creation in promotional material and toys without compensation. After Roblox realized that they would lose this case, they settled outside of court.
- ↑ Baszucki, David. (2017). Introducing Roblox toys. Roblox Blog. Retrieved from https://blog.roblox.com/2017/02/introducing-roblox-toys/
- ↑ Roblox. (2017). New Roblox Toys Are Now Available. Roblox Blog. Retrieved from https://blog.roblox.com/2017/08/new-roblox-toys-now-available/
- ↑ Roblox. (2017). Roblox's New Celebrity Collection of Toys is Now Available Exclusively at Walmart. Roblox Blog. Retrieved from https://blog.roblox.com/2017/11/new-celebrity-collection-toys-exclusively-walmart/