The marketplace during the Black Friday 2016 sale.
A sale was an event on Roblox that occurred during national holidays/events such as Presidents' Day, Memorial Day, Black Friday, and Labor Day. Sales were run from 2013 - 2019, with the last official major sale hosted being Black Friday 2019. Since the end of major sales, UGC creators have created mock sales during their usual periods in an attempt to recreate the hype of many sought-after items releasing/discounting. UGC creators host sales by creating new items at discounts, discounting already existing items, bringing back off-sale items for a temporary period, and much more. Many game developers frequently discount their passes during these sales.
During sales, items from the marketplace went on-sale at a discounted price, went off-sale, became a Limited, or released as a Limited Unique, along with new items being uploaded. Items that frequently went on-sale for these sales include the Silverthorn Antlers, Bighead, and BiggerHead. Once the sale was over, the marketplace items would revert to their usual prices or go off-sale.
Mini sales[]
Since June 2021, sales have occurred on a minor scale:
On June 11, 2021, the Neon Party Crown, Disco Ball Head, and Neon Green Party Mohawk's prices were cut in half until June 21, 2021.
On July 22, 2021, the Hey Summer Shades and Beach Pail Backpack's prices were cut in half from 300 to 150 Robux.
From May 6, 2022, to March 15, 2023, hundreds of off-sale Roblox items went Limited in preparation for the release of Limited 2.0.
On November 18, 2022, the Blue Top Hat with White Band, Blue 8-Bit Antlers, Gold Rose Headphones, Summer Bowler, and Orange Peel Fedora were rereleased for their original prices before going offsale on November 29, 2022. They later went Limited on December 21, 2022.
From November 23, 2024, to November 30, 2024, one off-sale item went on-sale for a 24-hour period per day. These items were the Bluesteel Antlers, Blue Traffic Cone, Tix Bling, BiggerHead, Golden Sparkling Wings, Fall Fairy, Workclock Headphones/Workclock Shades, and Teapot Hat respectively.