Roblox Wiki
Roblox Wiki

A sponsored event is a type of event which sponsors and advertises a usually kid-friendly upcoming TV series, movie, or game.


An example of a prize physically seen in-game, the Future Worm, in which when a player touches it, they would earn the Future Worm hat, during the Roblox Summer Camp 2015 event.

Usually, games featured in sponsored events would offer special badges which are only available from the start of the event until it ends, and also may have how to obtain it in its description. To obtain these badges, players would often have to find one or more hidden objects related to the event scattered all over the game. Some prizes cannot be physically seen, but instead be obtained by completing an objective instead of finding it. Some hidden prizes may also emit sparkles. When a player collects or earns the prize(s) related to the event, they would earn the badge corresponding to the prize.

Also, some catalog items related to the event may be put up for sale, but before they were put up on sale, some of them could only be obtained by entering a link or a promotional code. Occasionally, Roblox will publish and sell individual catalog items sponsoring a work that does not have an event.


The first sponsored event on Roblox was the Zeke and Luther Event, which took place during March 2010, to promote the TV series Zeke and Luther. It had 12 prizes, which could all be earned by submitting an entry to the “Roblox HQ Skate Contest”.

The next sponsored event was the Transformers event, which ran during February 2011. It had two prizes, which were earned by finding either 5 Autobot coins or 5 Decepticon coins. There were 10 games made for the event with either an Autobot coin or a Decepticon coin found in each one.

Sponsored events began to become more common in 2012, starting with the 2012 Lab Rats Event, which promoted the Disney XD show Lab Rats. The Three Stooges Event From March 2012 was the first one to feature prizes in game.

The “Wonder Woman: The Themyscira Experience” first held on June 25, 2020, was the first sponsored event to be a permanent addition. Starting in 2021, sponsored events being permanent additions became a common practice. Sponsored events are still held as of October 2023 and mostly consist of permanent additions, though sometime since August 2023, most of them are instead held in the Events Platform and/or give free limited UGCs.

Many users have criticized sponsored events for their low-quality prizes and for them being too simple to earn, and for most of them being mainly targeted at younger users. Some users have described sponsored events as "boring" and "rushed", and for many of them being "dev events". Users have also stated that they took a relatively short amount of time to obtain each item. Several users have also suggested developers to make it more of a challenge to actually obtain all of the prizes.